Slogans | Be Distinctive. Everywhere

Ipsos’ research paints a damning picture: 81% of slogans are almost entirely forgettable. But that doesn’t mean the art of distinctive copywriting itself is dead. A timeless truth has simply been forgotten; great lines build a connection over time and bad lines never make a connection at all.

Slogans

Bronze

Silver

Gold

A distinctive slogan, used consistently, can embed itself into our culture and conscious, creating an incredibly strong asset and mental link to the brand. And in a sea of generic, forgettable, transient claims — the opportunity to stand out is there for the taking.

How your voice can hit the right notes:

Can’t get you out of my head

The best slogans are more than clever wordplay. They’re an invitation to buy into an idea.

The evolution of slogans

Some slogans capture the zeitgeist or become timeless. Others burn out or evolve.

Supersonic earworms

How to create an earworm that lives in popular culture... and in our heads.

Go beyond the catchphrase

Slogans are just great copywriting distilled to its punchiest form. Truly distinctive brands don’t just have a catchy slogan. They have a compelling voice.

The bots are coming

From voice assistants to ‘living the brand’, your voice can exist far beyond the written word.

Need more words on words?

Get the full report below.

Don’t waste your breath