Colour | Be Distinctive. Everywhere

With only 4% of all colour assets tested striking gold in our Ipsos research, it seems we’ve found our weakest link. And that’s where you’d be wrong. In fact, done right, colour has the potential to be as immediate and powerful as your logo.

Colour

Bronze

Silver

Gold

Owning a colour is all about the context. It’s next to impossible to own a colour across categories, but it’s almost equally rare that you’ll need to. For existing brands, it’s all about knowing your category and consistently playing to your strengths. But what if you’re new to the game and all the ‘good’ colours are taken? Let’s find out.

Put colour theory into practice:

Colour: your secret weapon

Why colour is an asset you ignore at your peril.

From imperial Rome to Pantone

Why does colour speak to us... and what’s it saying?

The rules of colour — and how to break them

Being ‘category appropriate’ is seductive. But it can also be the opposite of being distinctive.

New media, new approaches

Are we moving past the era of brands signposted by their colour?

Making colour work for you

Colour doesn’t just set the tone. It’s full of opportunities to bolster your overall distinctiveness.

Ready to go full colour? 

Get the full report below.

Show your true colours