Making something only you can make and getting the credit for it? The dream. And some brands are lucky enough to be living it. In fact, our Ipsos survey found a distinctive product can be a brand’s single most recognised asset. Let’s unpack that.
It’s not just about your product. It’s about how you present it. Form. Photography. User experience. Ultimately, these treatments of your brand are what make it gold standard — that’s the difference between a vacuum and a Dyson. A battery and a Duracell. A burger and a Whopper.