Products | Be Distinctive. Everywhere

Making something only you can make and getting the credit for it? The dream. And some brands are lucky enough to be living it. In fact, our Ipsos survey found a distinctive product can be a brand’s single most recognised asset. Let’s unpack that.

Product

Bronze

Silver

Gold

It’s not just about your product. It’s about how you present it. Form. Photography. User experience. Ultimately, these treatments of your brand are what make it gold standard — that’s the difference between a vacuum and a Dyson. A battery and a Duracell. A burger and a Whopper.

Distinctive products, unpacked:

Distinctive from the inside-out

Our research makes it clear: the more atypical your product is, the more distinctive your brand.

Are you experienced?

From tactility to UX, distinctive design is more than a ‘look’. Detailing can be as useful as the big picture.

Picture this

How a brand is depicted can be as distinctive as what it is.

Adapt. Or die

Some products come to define their categories by following simple principles.

Brand in the mind

Using your product to tell your brand’s story.

Want to make your product more productive?

Get the full report below.

Maximumproduct-ivity

Maximum
product-ivity