Mascots | Be Distinctive. Everywhere

Brand mascots. Even the name sounds like a relic of the past. Given their sometimes polarising nature and the marketing community’s general desire for more ‘sophisticated’ design, it’s surprising that mascots still hold such value today. But they do.

Mascots

Bronze

Silver

Gold

In fact, in an age where brands are seeking to interact with us more often, more directly, and in more places than ever, they’re having a moment. They can transcend languages, build closer connections with consumers, and become distinctive in record time when used in combination with other assets. No wonder Ipsos found that 16% of mascots made the gold standard.

The makings of a mascot:

Bringing brands to life

We don’t hug logos, or emotionally relate to identity systems. But mascots embody storytelling’s potential to influence us.

In mascots we trust

Down the centuries, when we see how people gravitate to mascots, we see their true power to connect with an audience.

Making mascot magic

Marketing is largely about logic. Yet, mascots tap into the magic which gets brands noticed, remembered and chosen.

Don’t rep for the brand, be the brand

Some brands use mascots. Some brands wouldn’t exist without them. What’s a Lacoste shirt without a crocodile?

Enter the mascot-verse

There are almost as many different ways to use your mascot as there are mascots themselves. It’s important to set boundaries.

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