Logos | Be Distinctive. Everywhere

Logos. You’d expect them to have the best chance of being distinctive, right? Our results, however, revealed only 19% were reaching the gold standard. Although impressive, we were surprised they didn’t perform stronger.

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Logos

Bronze

Silver

Gold

Over time, logos have become the single most powerful trigger for ‘get it at a glance’ branding. They’re highly effective, even crucial components of distinctiveness, potentially worth investing in before anything else. Which is why it’s so troubling that so few of them are reaching the gold standard.

How to make your mark:

The value of a logo

Logos can deliver trust and status. But the best logos don’t just tell us something; they take us somewhere.

How branding began (and where it’s going)

We’ve been mark-making ever since we started making. Over the years they’ve stood for provenance, power, performance and sometimes all three. It’s not rocket science... but there is an art to it.

Logos: a picture worth a thousand words

Today, logos are sophisticated beings. More than just a signpost in a busy world, they’re the ultimate expression of a brand’s promise.

Where naming ends and logos begin

Your name might tell us who you are. But logos, through characteristic design or choiceful typography, show us your personality.

The game of relevance — and how to win it

From simplification to diversification, there’s many ways for your mark to evolve and adapt. But never lose sight of what makes you, you.

Loco for logos?

Get the full report below.

Put your moneywhere your mark is

Put your money
where your mark is